The Unresolved Pattern
Dr. Richa Sharma's Consumer ResearchFor years, while studying India's nutraceutical market, Dr Richa Sharma kept noticing the same unresolved pattern—not in sales data, but in what consumers said after the sale. Across dozens of brands, the reviews sounded remarkably similar:
"Used it for months. Felt nothing."
The ingredient names were familiar. Magnesium. Zinc. Vitamin B12. Ashwagandha. Everything appeared to be there. Yet the results people hoped for often weren't.
The label was never the problem. What stood behind the label was.
Take Ashwagandha as an Example
A label that says "Ashwagandha 300 mg" tells a consumer almost nothing. Is it plain root powder or a standardised extract? What percentage of withanolides does it contain? Is it the same form that has been studied in clinical research?
Most labels never answer those questions. The ingredient name may be the same, but the science behind it can be very different.
Consumers weren't comparing formulations.
They were comparing ingredient names.
The Sourcing Table
Priya Rawat's 20+ Years Sourcing ExpertiseWhile Richa was studying why consumers were disappointed, Priya Rawat was witnessing the same problem from the other end of the industry. With more than 20 years of experience in ingredient sourcing and procurement, she had seen how the very same ingredient could be sourced in multiple grades, specifications, standardizations, and price points.
Behind one ingredient name were countless choices—yet consumers rarely knew which one had been selected.
Consumer Perspective
Identified by Dr. Richa SharmaSourcing Expertise
Understood by Priya RawatThe Convergence
Became NEXPHYTwo people. Two opposite ends of the same industry. One shared conclusion.
Creating a Better Formulation Standard
We didn't set out to create another supplement brand. We set out to create a better formulation standard built on complete transparency—disclosing the form, the standardization, and the clinically relevant dose behind every ingredient and every claim.
Just evidence, transparency, and formulations designed exactly as the science intended. Because trust shouldn't come from marketing. It should come from knowing exactly what you're taking, why it's there, and the evidence behind it.
NEXPHY — Evidence in Every Ingredient.
Our Three-Fold Promise
Disclose the Form
We tell you exactly which form of every ingredient we use because different forms can perform differently.
Disclose the Standardisation
For botanical extracts, we disclose the active compounds and standardisation behind every claim whenever applicable.
Disclose the Dose
Every ingredient is included at a clinically relevant dose, guided by scientific evidence, not marketing trends.